OEM-Compliant by Design
We work from the actual CI manuals. Toyota, Ford, VW, Audi, Mazda, Lexus, Chery. We know the specs. If the OEM sends an auditor, we're not worried.
Your dealership should look the part. We make sure it does.
Dealership identity for South Africa's dealer groups. Toyota. Ford. VW. Chery. One team, from pylon to showroom floor.
Brands and groups we work with
Gauteng based, working nationwide since 2012.
Most signage companies can make a sign. Few can run a rollout.
A new franchise doesn't just need a pylon and a fascia board. It needs everything: exterior CI, showroom identity, wayfinding, fleet graphics. All specified to OEM standard, all installed on time, all signed off before you open.
When that's split across four or five suppliers, somebody always drops the ball. The OEM audit arrives. Something isn't right. The opening date slips. The dealer principal is managing a problem instead of running a business.
There's a better way.
Why Gravity Lab
One team. One brief. Everything installed to spec.
We've walked into dealerships where three different suppliers each blamed someone else. Pylons built off an out-of-date CI drawing. Fascias that didn't pass the brand audit. Signage that looked nothing like the OEM's design standard.
We built Gravity Lab so that doesn't happen.
One Point of Contact
One number. One team. From brief to sign-off. You're not coordinating suppliers. We are.
Gauteng Based, Nationwide
Based in Pretoria, installing wherever your sites are. One team and one standard, whichever province the work is in.
Every element of your dealership identity, handled.
Pylons, outdoor fascia cladding, canopy branding, exterior CI. Built to OEM spec, with one team accountable from drawing to sign-off.
More on dealership signage
Running a dealer group? Same quality, same spec, same timeline, every site. One brief. One accountable team.
More on multi-site rollouts
Showroom graphics, wayfinding, feature walls, floor vinyls and model launch bays. The inside of your dealership, done right.
More on showroom branding
Demo cars, delivery vehicles, courtesy fleets. Wrapped accurately and consistently with your franchise identity.
More on fleet brandingFour steps from brief to trading.
Brief & Scope
Tell us your brand, your site, your deadline. We assess the OEM's CI requirements against your physical space and give you a clear scope, timeline, and quote. No surprises.
Specify & Produce
We draw up all technical specs, submit for OEM approval where required, and go into production. Every element is checked against the standard before it ships to site.
Install & Coordinate
We run the installation. We coordinate access, appoint and manage the trades, and sequence the work from steel to vinyl. You focus on your business.
Sign Off & Support
Once installed, we walk the site with you, ensure OEM sign-off, and stay on as your point of contact for maintenance, updates, and future sites.
Our work
Some of the dealerships we've worked on.
The difference between a rollout that works and one that doesn't.
When it goes wrong
- OEM audit failure. Financial penalties. Franchise relationship at risk.
- Opening date pushed back. Revenue lost before you've sold a single vehicle.
- Rework costs that fall entirely on the dealer.
- Three suppliers. Three versions of whose fault it is.
When it goes right
- Trading on the date you promised the OEM.
- Site passes the brand audit first time.
- One point of accountability. Not four phone calls.
- A dealer principal focused on the business, not the build.
Not every project is a dealership.
We deliver and install signage for commercial property, retail and corporate sites nationwide. Same drawings, same standards, same single point of contact.
See commercial signage
Ready to open on time, to spec?
Tell us about your project. We'll come back to you within 24 hours.
Start Your Rollout
Or call us directly: 012 804 0726