Dealership branding & rollouts
You're opening a new franchise. It needs to look right on day one.
We handle the full brand rollout. Exterior signage. Showroom identity. Wayfinding. Fleet. Everything to OEM spec, installed on time, signed off before you open.
The OEM doesn't negotiate on brand standards.
When you take on a franchise, you take on the CI. Toyota, Ford, VW, Audi, Chery: each one has a detailed design standard that specifies exactly how your site must look. Fascia dimensions. Pylon specifications. Showroom materials. All of it.
Get it wrong and you face the audit. Get it right the first time and you trade from day one with the OEM's full confidence.
That's what we're here for.
What we handle
From the pylon to the showroom floor.
Exterior CI & Signage
Your first impression is built outside. Pylons, outdoor fascia cladding, canopy branding, pylon panels and entrance signage, all engineered to OEM specification. We produce the technical drawings, appoint and manage the fabrication, and run the installation ourselves. Where a site needs municipal sign approval, that sits with your consultant and we supply the drawings and specifications they work from.
Showroom & Environmental Branding
The brand experience doesn't stop at the door. Feature walls, service reception graphics, wayfinding systems, floor vinyls and model launch bays. We deliver and install the full internal identity to match what the OEM expects to see when it walks the site.
We know the standards. All of them.
Every OEM has its own CI specification. We work from the actual design manuals for each brand, not approximations. That is the only way to guarantee first-time audit sign-off.
- Toyota
- Ford
- Volkswagen
- Audi
- Mazda
- Lexus
- Chery
- GWM
- Suzuki
- BYD
- BAIC
- ArcFox
- Volvo
New to South Africa? We start from the manual, the same as the rest.
Multi-Site Rollouts
If you're a dealer group managing multiple franchises, one inconsistent site is enough to flag an audit. We run rollouts across your full portfolio: same spec, same quality, same handover standard, every site, on one brief and one point of contact.
Fleet Branding
Demo vehicles, test-drive cars, courtesy shuttles and delivery fleets. Your brand is on the road whether you planned it or not. We wrap vehicles accurately to OEM and dealership identity standards, with the consistency a group-wide fleet needs.
Clear steps. No surprises. Trading on time.
Brief & Scope
Tell us your brand, your site, your opening date. We assess the OEM's CI requirements against your physical space and give you a clear scope, timeline, and quote.
Specify & Produce
Technical drawings, OEM approval submissions where the brand requires them, then production under our supervision. Every component is checked against the standard before it ships to site.
Install & Coordinate
We run the site. Access coordination, contractor sequencing, every trade under our watch. You don't project-manage us.
Sign Off & Support
Site walk, punch list, OEM sign-off. And we don't disappear afterwards. A lamp out, faded vinyl, a new model launch panel: we're still your first call.
Featured projects
Work we've delivered for South Africa's dealer groups.
A selection from a much longer list of sites. Ask us for work in your brand.
Built for dealer groups. Ready when you scale.
Whether you're a dealer principal opening your first franchise or a group managing twenty rooftops across the country, the brief is the same. You need it done right, on time, and without having to manage the detail yourself.
We work with dealer groups and standalone dealerships across South Africa. If your group is rolling out a new brand, upgrading existing CI, or converting sites to multi-franchise, talk to us before you appoint anyone.
Questions dealer principals ask us.
Do you do the fascia cladding as well as the signs?
Yes. Outdoor fascia cladding is part of the exterior CI on most dealership rollouts, and we handle it with the signage so the panel colour, joint lines and letter positions all match the OEM manual. CMH Mazda Menlyn is an example: we stripped the old installation and re-clad the frontage.
What does a dealership CI rollout include?
Everything the OEM checks. Exterior signage such as pylons, fascias, canopy branding and entrance signs. Showroom and environmental branding, wayfinding and window film. Fleet graphics where the franchise needs them. All of it specified to the brand's corporate identity manual, installed, and handed over for OEM sign-off.
Which vehicle brands do you work with?
Toyota, Ford, Volkswagen, Audi, Mazda, Lexus, Chery, GWM, Suzuki, BYD, BAIC, ArcFox and Volvo. We work from each brand's own design manual, which is also how we take on brands that are new to South Africa.
Do you work outside Gauteng?
Yes. We are Gauteng based and work nationwide. Our Chery Upington project for Morgan Motor Group is in the Northern Cape, and we have installed across the border in Swaziland.
Do you handle municipal signage approval?
No. Where a site needs municipal sign approval, that sits with your consultant. We supply the technical drawings and specifications they work from.
How long does a dealership rollout take?
It depends on the scope, the OEM's approval turnaround and how ready the site is. You get a dated programme with the quote, built backwards from your opening date, so you know where every stage lands before you commit.
Can you fix or replace signage another supplier installed?
Yes. CMH Mazda Menlyn was a refurbishment: we stripped the previous installation and rebuilt the exterior CI to the Mazda standard.
Who do we deal with during the project?
One point of contact from brief to sign-off. We appoint and manage the fabrication and every trade on site. You hold one contract, and we are the ones answerable when the OEM walks the site.
New franchise. Full OEM identity. Trading on time.
Tell us your brand, your site, your deadline. We'll handle the rest.